Digital Marketing Agency: Expectations vs. Reality

Digital Marketing Agency: Expectations vs. Reality

Digital marketing’s growth since the 1990s has altered the way brands and businesses utilise technology for selling. As digital platforms are increasingly integrated into marketing programs and daily life, and as people have digital devices instead of visiting personal stores, digital marketing efforts are becoming more dominant and efficient.

The reality of digital marketing continues to change and as long as technology continues to progress, digital marketing will, too. Examples of digital marketing include things like sites, social media references, YouTube videos, and banner advertisements. Basically, digital marketing is related to conventional advertising, but utilising digital devices. Digital marketing is, however, considered a form of inbound commerce and its purpose is for people to find you. Businesses move information (or ads) out for people to see.

As the whole world is turning to digital, obviously corporations are looking in that direction to promote their business. And to overcome the challenges of digital marketing, brands want to keep up with these newest trends. Putting adverts on TV is not the most successful way to reach your target audience. With 3.3 billion people actively using social media, this is the domain for businesses to expand.

Digital marketing may be confused as just social media but it involves so much more. It affects blogging, pictures, podcasts, mobile, social media, e-mail marketing, digital analytics, and overseeing digital commerce through tactics such as account-based commerce and consumer relations management (CRM). Many people would think digital to be just another form of communication, but our team of savvy Robins, modern marketers recognise the digital as a specific method of communicating with the potential and new clients. Our digital marketing agency, Digital Robin offers personalisation, flexibility, fast-tracking and analysis to make strategically driven decisions.

Digital marketing is imperative if you wish to have a successful business. Digital marketing is selling. Digital marketing is now common knowledge for any business that wants its goods presented to its targeted audience.

(Patel , N., Mar. 2016)

Digital Marketing Agency: Expectations vs. Reality


The Role of a Digital Marketing Agency


The role of a digital marketing agency is incredibly entrepreneurial in many aspects: duties, attitude, skill sets, and influence. In today’s world where entrepreneurship is observed, more recent graduates should seek out positions within digital media. For CMOs and other executives, employing the best digital experts is essential. Getting a better digital strategy means zero if you have no one to accomplish it. Finally, powerful digital experts enable the brand to interact with that future generation of consumers and beyond. (Wong, K., Mar. 2015)

Having a digital marketing agency, Digital Robin to promote your brand can help you achieve this goal. Our creative agency  encompasses a team of experts who will help you get a better understanding of “how digital marketing works” and what it means to your business. Digital Robin is one of the leading digital agencies in Liverpool offering creative services for brands, agencies and organisations.

We class ourselves as one of the best “digital advertising agencies in Liverpool“. We are committed to delivering high- quality, innovative and creative campaigns that deliver results. Our Robins are dedicated to providing you with the best possible service for your business. We are committed to delivering high-quality services at affordable prices and within budget. Our Robins has a strong reputation for excellence in digital advertising and online marketing, which has made us an industry leader in ‘marketing agencies in Liverpool‘.

We at Digital Robin, offer a variety of services including Digital advertising, SEO optimization, content creation, technical consulting and more to help you reach your target audience. Our digital agency has years of experience in the field and knows how to use technology effectively. We are able to provide you with the best possible service at affordable prices. Contact us now.

Also, read:


Wong, K. (Mar. 2015). Digital Marketer: The Most Entrepreneurial Job In Marketing. Forbes. Retrieved from

Patel, N. (Mar. 2016). Digital Marketing: It’s Not As Difficult As You Think. Forbes. Retrieved from

5 thoughts on “Digital Marketing Agency: Expectations vs. Reality”

  1. First I want to thank you for posting such amazing article which is really very helpful and i read your complete blog i found something new here so thank you again and keep posting and update with new things.

  2. Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. … The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.

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