join the success
B2B Paid Search Agency That Turns Clicks Into Clients
We help B2B businesses attract high-intent leads through precision-targeted Google and Bing Ads. Real ROI. No wasted spend.
Struggling to Generate Quality Leads From Your Ad Spend?
Most agencies treat B2B like B2C — fast clicks, short funnels, and broad audiences.
But B2B sales are complex. Your buyers research, compare, and convert over time.
At Digital Robin, we specialise in B2B paid search, designing PPC campaigns that attract decision-makers, qualify them early, and fill your pipeline with real opportunities — not just traffic.
What’s Included in Our B2B Paid Search Services
Strategic Keyword Research
Identify high-intent keywords from serious buyers and key decision-makers
Campaign Setup & Management
Google Search, Bing Ads, Display & Remarketing with tailored funnels
Audience Layering & Targeting
By job role, industry, company size, region & buyer journey stage
Conversion Tracking & Attribution
Track form submissions, demo requests, and lead quality
Ad Copy & Landing Page Optimisation
Maximise conversions and align messaging with each funnel stage
A/B Testing & Reporting
Continuous testing to reduce CPA and increase lead volume
Why Work
With Us?
- Platform Expertise
- Deep Understanding of Complex Sales Funnels
- Campaigns Built for MQLs, SQLs & Revenue
- Experience Across SaaS, Legal, Tech, Finance & Recruitment
- ROAS, CPL & CAC Tracking That Aligns With Sales Goals
Our 5-Step
Process
- Free PPC Audit & Strategy Call
- Campaign Restructure or Fresh Build
- Ad Creative & Feed Optimisation
- Scaling With Retargeting & Smart Bidding
- Weekly Reporting & Monthly Strategy Reviews
OUR PRICING PACKAGE
Stop Wasting Budget on Clicks That Don’t Convert — Start Winning B2B Leads
Let our team build and manage B2B PPC campaigns that deliver what your business needs: qualified leads and measurable growth.
- Strategy Creation
- Keyword Research
- Account Creation (If Required)
- Keyword Review (Including Negative)
- Ad Copy Review / Creation
- A/B Ad Testing
- Account Structure Review / Creation
- Budget Management Review / Creation
- Bid Management
- Analytics Linking (If No Account)
- Detailed Competitor Review
- Google Search Text Ads
- Google Search "Click to Call" Ads
- Landing Page Analysis
- Ad Extentions Utilisation
- Full Monthly Reporting
Your questions answered
Common questions
What’s the average CPL you aim for in B2B campaigns?
It varies by industry, but we optimise toward CPL goals based on sales margin and customer value.
Can you work with our sales team or CRM?
Yes — we integrate with HubSpot, Salesforce, and other tools to align PPC with your sales funnel.
Do you only manage Google Ads?
No, we also manage Microsoft (Bing) Ads and LinkedIn Ads when aligned with your B2B strategy.
What’s your minimum monthly ad budget?
We recommend a starting spend of £1,500/month for effective lead generation in B2B.
