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SEO for Insurance Companies & Agents That Gets You More Leads
Boost visibility, attract qualified leads, and grow your book with SEO tailored to insurance.
Why Insurance SEO Is Unique & Critical
Insurance is a “YMYL” (Your Money, Your Life) industry — Google holds higher standards for trust, authority, and accuracy. Poor SEO or weak content can hurt your credibility.
Also, many insurance buyers begin locally (e.g. “auto insurance near me”, “homeowner policies [city]”). If your agency isn’t ranking in local search and maps, you’re handing leads to competitors.
SEO is a cost-effective, long-term channel. Rather than always paying for ads, ranking well in organic search brings leads over time with less churn.
Our SEO for Insurance Companies and Agents Include:
In-Depth Keyword Research
Focus on niche, long-tail phrases like “commercial liability insurance in [city]”
On-Page & Technical Optimisation
Optimise website, schema, backlinks & more
Local SEO & Google Business Profile
Claim and optimise your Google Business Profile
Review & Reputation Management
Collect positive reviews that boost trust and rankings
Content Marketing & Authority Building
Publish FAQs, case studies, customer stories, industry updates.
Tracking & Analytics
Measure calls, bookings, and member sign-ups from SEO
Why Choose Digital Robin
- Insurance Industry Knowledge
- Location-Optimised Strategies
- Results That Matter
- Transparent, Affordable Pricing
- No Tech Talk, Just Results
- No Lock-In Contracts
How our Process Works
- Free SEO Audit & Consultation
- Custom SEO Strategy for Your Practice Area
- On-Page Optimisation + Technical Fixes
- Content Creation + Local SEO
- Link Building + Ongoing SEO Maintenance
- Monthly Reports With Lead Tracking
OUR PRICING PACKAGE
Ready to Rank Among the Top Insurance Agencies?
Let us create an SEO strategy built for your insurance offerings, local markets, and long-term growth — not just vanity metrics.
- Keyword research
- Website review
- On-Page SEO Recommendations
- Page Title Recommendations
- Meta Description Writing
- H1 Tags
- Image Alt Text Creation
- Website Health Check
- Google Analytics Review
- Onsite Content - Landing Page
- Link Profile Review
- Link Content Creation
- High Quality Link Placements
- Tier 2 Linking
- Social Signals
- AI overview Creation
Your questions answered
Common questions
How can SEO benefit my insurance company?
SEO helps your insurance company rank higher on search engines, driving more organic traffic and attracting potential clients actively searching for coverage.
What keywords should insurance companies target?
Focus on location-based terms (e.g., “car insurance London”), service-specific phrases (e.g., “life insurance quotes”), and long-tail keywords that reflect customer intent.
Is local SEO important for insurance agencies?
Absolutely. Optimising for local search ensures your agency appears in map listings and local results when nearby customers search for insurance services.
How long does it take to see SEO results for insurance websites?
Typically, noticeable improvements take 3–6 months, depending on competition, content quality, and technical optimisation.
